I-Saw is an art context Men's and Women's wear fashion brand founded in 2002 by fashion designer Rachael Taylor and Graffiti Artist ''Chum 101". The label is a manifestation of the pair's personal values of a commitment to originality and innovation and an expression of their passions, be it for street culture, vinyl record and sneaker collecting, or forgotton folk craft. The hunger for discovery, knowledge and unearthing the dusty eccentric corners of popular culture and underground culture is what inspires the brand. This archivist spirit comes from the reinvention sensibilities and cultural remix possibilities of the original old school Hip Hop movement, with which they grew up.
They strive for a timeless and individual character through unexpected combinations of hi and lowbrow, old and new, urban and rural, etc. A high flying perspective that soars above the pigeonholes, the vision of I-Saw takes in a full panorama of ideas. Which finds an outlet through cut and sew street couture graffiti fashion collections, customised sneakers, other limited edition and one off customisation pieces, Graffiti Artworks, homemade Art Toys and assorted curiosities. Perfect for the setting of a Curiosity Shop and Cabinet of Wonders. I-Saw is a mentality where anything is possible, the product is an illustration of this and here at the I-Saw Curiosity Shop "every day is anything can happen day!"
If you would like to find out more about I-Saw check www.i-saw.co.uk